ADBM 2010 Idea to Launch

Moving from idea to launch is often the most challenging aspect to a successful execution of a new business. This course starts with identifying a real-world challenge for a small business, researching and measuring consumers' needs and wants, assessing the competitive environment, selecting the most appropriate customer targets and developing a go-to-market strategy for an offering that satisfies consumers' needs better than the competition and understanding financial statements and basic legal principles and practices to help manage the business This course introduces students to a sequence of processes needed to move from the idea for a new business through the launch of that business. Students will work on a real-world problem in groups and formulate potential ideas, analyze the market and competition, research and evaluate potential customer segments, define a compelling value proposition, design a go-to-market model, and create a pitch to potential investors with their go-to-market strategies.