ADBM 2651 Entrepreneurship

Entrepreneurship is much more than starting a new venture. Entrepreneurial thinking is the force that drives global innovation, social change, and economic growth. This course provides a framework for students to apply an entrepreneurial mindset to creating business and social value, analyzing market opportunities, developing new products and services, growth planning, and exploring career paths. Course topics include entrepreneurial values and ethics, the stages of creating a new business from defining the mission and market opportunity, to competitive analysis, developing business and revenue models, customer acquisition strategies, team building, financing, and launch planning. Students will analyze startup case studies in multiple industry sectors, hear guest presentations by successful entrepreneurs and venture investors, and learn to build, evaluate, and improve startup business plans.