ADCO 2240 Public Relations

This course is designed to be an examination of the technical, counseling, and planning elements in public relations. Attention in the course will focus on public relations campaigns, non-profit public relations, and the often complex relationship between management strategies and promotional objectives. Emphasis will also be placed on developing proper writing techniques for public relations. Included among the writing assignments will be a press release, planning statement, contact sheet, and a press kit.

Course overview

Department
Advancing Studies
School
ADV
Credits
4
Level
Undergraduate
Offered
Every Fall, Every Spring

Course evaluations

Response-weighted averages from Boston College’s official course evaluations (Avalanche/Blue).

Course rating
4.45 / 5 · Very Good
29 responses
Instructor rating
4.63 / 5 · Excellent
29 responses
Terms evaluated
2
Most recent: Fall 2024

Scales: overall ratings run from 1 (poor) to 5 (excellent); agreement questions from 1 (strongly disagree) to 5 (strongly agree); weekly effort from 1 (up to 1 hour) to 5 (10 or more hours).

Evaluations by term and instructor
TermInstructorCourse overallInstructor overallWell organizedClear learning objectivesIntellectually challengingHelpful assignmentsApplicable beyond courseAttendance necessaryWeekly effortResponses
Fall 2024Sean Hennessey4.54.64.84.84.84.84.94.8—13 of 18
Fall 2022Sean Hennessey4.44.64.64.64.64.64.84.74–6 hrs/week16 of 21

Data freshness

Course and evaluation data last updated 2026-10-09. Source details and limitations are documented in Data Sources and Methodology.

Instructors