ADHA 7065 AI and Emerging Technologies: Ethical Applications in Products, Services, and Marketing

Healthcare industry is undergoing transformation with innovative digital technologies and solutions driving care, improving operations, solving problems, and developing treatments and cures. Designed to address the rapidlychanging healthcare landscape and increasing demand across the health ecosystem, the Product Developmentand Marketing course will provide a practical overview of the foundational Product Development and marketingdisciplines and their applications to healthcare, pharma, biotech and MedTech industries in the digital age. Students will learn various Product Strategy and Development, Product Rollout and Communication strategies andplanning, Market and Consumer Research and Analysis, Market Segmentation, Targeting and Positioning, ProductDesign and User Experience, and explore tools and methods to measure the impact and value of productdevelopment, marketing, and communications.