ADSA 7502 Sports Marketing and Communication
This course is developed to provide an understanding of marketing and communication concepts that apply to sports and sporting events. The core concepts include vision, goals, and objectives of sports marketing management, communications, branding, product management, sales, sponsorship, promotion, and research associated with the sports industry.
Course overview
- Department
- Advancing Studies
- School
- ADV
- Credits
- 3
- Level
- Graduate
- Offered
- Every Fall
Course evaluations
- Course rating
- 4.49 / 5 · Very Good
- Instructor rating
- 4.61 / 5 · Excellent
- Terms evaluated
- 14
| Term | Instructor | Course overall | Instructor overall | Well organized | Clear learning objectives | Intellectually challenging | Helpful assignments | Applicable beyond course | Attendance necessary | Weekly effort | Responses |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Spring 2026 | James Di Loreto | 4.4 | 4.5 | 4.4 | 4.6 | 4.5 | 4.7 | 4.8 | 4.4 | 4–6 hrs/week | 14 of 24 |
| Fall 2025 | James Di Loreto | 4.6 | 4.8 | 4.8 | 4.8 | 4.8 | 4.8 | 4.7 | 4.1 | 1–3 hrs/week | 29 of 50 |
| Summer 2025 | James Di Loreto | 4.8 | 4.8 | 4.9 | 4.9 | 4.8 | 4.7 | 4.8 | 4.0 | 4–6 hrs/week | 10 of 21 |
| Spring 2025 | James Di Loreto | 4.5 | 4.6 | 4.7 | 4.8 | 4.5 | 4.6 | 4.5 | 4.4 | 1–3 hrs/week | 29 of 40 |
| Fall 2024 | James Di Loreto | 4.7 | 4.4 | 4.9 | 4.9 | 4.9 | 4.9 | 4.9 | 4.8 | 4–6 hrs/week | 14 of 26 |
| Summer 2024 | James Di Loreto | 4.4 | 4.4 | 4.7 | 4.5 | 4.2 | 4.3 | 4.4 | 3.8 | 4–6 hrs/week | 13 of 22 |
| Spring 2024 | James Di Loreto | 4.5 | 4.7 | 4.7 | 4.8 | 4.5 | 4.5 | 4.6 | 4.6 | — | 15 of 24 |
| Fall 2023 | James Di Loreto | — | — | — | — | — | — | — | — | — | 17 of 24 |
| Summer 2023 | James Di Loreto | — | — | — | — | — | — | — | — | — | 6 of 14 |
| Spring 2023 | James Di Loreto | 4.3 | 4.5 | 4.3 | 4.5 | 4.3 | 4.3 | 4.3 | 5.0 | 4–6 hrs/week | 4 of 10 |
| Fall 2022 | James Di Loreto | 4.3 | 4.5 | 4.5 | 4.6 | 4.5 | 4.6 | 4.6 | 4.4 | 4–6 hrs/week | 34 of 43 |
| Summer 2022 | James Di Loreto | 5.0 | 4.0 | 4.0 | 4.0 | 4.0 | 4.0 | 4.0 | — | 4–6 hrs/week | 1 of 14 |
| Spring 2022 | James Di Loreto | 4.8 | 4.8 | 5.0 | 5.0 | 4.3 | 5.0 | 5.0 | 4.3 | 7–9 hrs/week | 6 of 11 |
| Fall 2021 | James Di Loreto | 4.2 | 4.6 | 4.3 | 4.7 | 4.3 | 4.6 | 4.4 | 4.1 | 4–6 hrs/week | 18 of 37 |