ADSA 7502 Sports Marketing and Communication

This course is developed to provide an understanding of marketing and communication concepts that apply to sports and sporting events. The core concepts include vision, goals, and objectives of sports marketing management, communications, branding, product management, sales, sponsorship, promotion, and research associated with the sports industry.

Course overview

Department
Advancing Studies
School
ADV
Credits
3
Level
Graduate
Offered
Every Fall

Requirements fulfilled

No source-backed degree requirement is attached to this course yet.

Official evaluation summary

4.49 / 5

Based on 210 aggregate responses from BC Avalanche/Blue evaluations.

Data freshness

Course and evaluation data last updated 2026-08-02. Source details and limitations are documented in Data Sources and Methodology.

Instructors

  • James Di Loreto
    Spring 2026, Fall 2025, Summer 2025, Spring 2025, Fall 2024, Summer 2024, Spring 2024, Fall 2023, Summer 2023, Spring 2023, Fall 2022, Summer 2022, Spring 2022, Fall 2021 · Official rating 4.61/5

Sections

No current section details are available.