ADSA 8007 Revenue Generation in Sports
This course is designed to explore revenue generation in sport. Students will learn foundational sales concepts, including the sales process. Students will have the unique experiences to work with the Boston College Ticket Sales Team in learning the sales process and then applying the process through selling BC athletic tickets during class. Furthermore, students will explore the role of corporate partnership in sport, and the application of the sales process as it relates to developing solutions to achieving partner organization objectives. Students will also explore fundraising, specifically in the context of collegiate athletics, with a focus on cultivation strategies.
Course overview
- Department
- Advancing Studies
- School
- ADV
- Credits
- 3
- Level
- Graduate
- Offered
- Periodically
Requirements fulfilled
No source-backed degree requirement is attached to this course yet.
Official evaluation summary
Data freshness
Instructors
- Christopher Lacamera
- Jake Hirshman
- Jason Blanchette
- Michael Ricci
Sections
No current section details are available.