ADSA 8030 The Business of the NFL

This course will deconstruct the multi-billion dollar NFL enterprise and examine the key players involved in forging and fueling this cultural phenomenon. Students will analyze and discuss a variety of current topics and events all within the context of the back-and-forth, give-and-take, tug-of-war dynamic between NFL players, teams, agents, coaches, media, brand partners, and front-office personnel. Students will also examine the impact of recent league initiatives designed to foster meaningful change in the areas of DEI and social justice and reform. Students will examine through a comprehensive, transparent, and nuanced perspective the inner workings of the NFL community while developing transferable skills that will empower and equip students to explore career and community service opportunities at all levels of professional football.