COMM 3373 Theory of Media and Social Influence
This course fulfills the required theory course in the Communication major. This course introduces students to theoretical frameworks emphasizing the media's role in shaping social norms, influencing behavior, and molding public opinion. Students will explore classic and contemporary theories of media effects, focusing on psychological processesand rapidly changing media environments. Through a blend of theoretical frameworks and case studies, the course will examine the theory and practice of media in the context of political communication, marketing, public health campaigns, and social interactions.
Course overview
- Department
- Communication
- School
- MCAS
- Credits
- 3
- Level
- Undergraduate
- Offered
- Periodically
Requirements fulfilled
- Communication: Electives (four courses, 12 credits): any 3-credit class offered by the department; COMM5589 Internship Practicum may count once (Current University Catalog; students should confirm their catalog year)
- Communication: Theory course (one course numbered COMM3361-COMM3380) (Current University Catalog; students should confirm their catalog year)
Course evaluations
- Course rating
- 3.96 / 5 · Very Good
- Instructor rating
- 4.09 / 5 · Very Good
- Terms evaluated
- 3
| Term | Instructor | Course overall | Instructor overall | Well organized | Clear learning objectives | Intellectually challenging | Helpful assignments | Applicable beyond course | Attendance necessary | Weekly effort | Responses |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Spring 2026 | Seung Jang | 4.1 | 4.2 | 4.3 | 4.5 | 4.4 | 4.3 | 4.6 | 4.4 | 1–3 hrs/week | 21 of 25 |
| Fall 2025 | Seung Jang | 4.0 | 4.0 | 4.5 | 4.5 | 4.3 | 4.4 | 4.4 | 4.6 | 1–3 hrs/week | 37 of 44 |
| Spring 2025 | Seung Jang | 3.8 | 4.1 | 4.3 | 4.3 | 3.9 | 4.1 | 4.3 | 4.6 | 1–3 hrs/week | 19 of 23 |