COMM 4459 The Rhetorical Strategies of the Disney Corporation

Name: The Rhetorical Strategies of the Disney Corporation
Rating: 4.14 (14 reviews)

Satisfies one of two writing intensive courses required within the Communication major. This course examines the rhetorical strategies used in public messages of the various components of the multi-faceted Disney Corporation. The course is designed to apply theories of persuasion and human communication to the messages in Disney films, television programming, advertising and theme parks.

Course overview

Department: Communication
School: MCAS
Credits: 3
Level: Undergraduate
Offered: Every Spring

Requirements fulfilled

Communication: Writing Intensive Seminars (two courses numbered COMM4425-COMM4499, excluding COMM4485) (Current University Catalog; students should confirm their catalog year)

Requirement eligibility can vary by school, cohort, and section. Confirm the selected section in EagleApps or with an advisor.

Course evaluations

Response-weighted averages from Boston College’s official course evaluations (Avalanche/Blue).

Course rating: 4.14 / 5 · Very Good
14 responses
Instructor rating: 4.57 / 5 · Excellent
14 responses
Terms evaluated: 1
Most recent: Fall 2025

Scales: overall ratings run from 1 (poor) to 5 (excellent); agreement questions from 1 (strongly disagree) to 5 (strongly agree); weekly effort from 1 (up to 1 hour) to 5 (10 or more hours).

Evaluations by term and instructor
Term	Instructor	Course overall	Instructor overall	Well organized	Clear learning objectives	Intellectually challenging	Helpful assignments	Applicable beyond course	Attendance necessary	Weekly effort	Responses
Fall 2025	Rita Rosenthal	4.1	4.6	4.6	4.6	4.6	4.6	4.6	4.3	1–3 hrs/week	14 of 16

Data freshness

Course and evaluation data last updated 2026-10-09. Source details and limitations are documented in Data Sources and Methodology.

Instructors

Rita Rosenthal
Spring 2027, Fall 2025 · Official rating 4.57/5

Sections

Section 01
Spring 2027 · Rita Rosenthal · St Mary's Hall 460S MWF 11:00AM-11:50AM · Offered