MCMG 1000 Introduction to Business

This course provides students with an introduction to the core functional areas of modern business, aligning with key concentrations such as marketing, accounting, finance, operations, and management. Students will explore the fundamental purpose of a corporation, evaluate stakeholder interests, and examine the economic foundations of global markets. Through interactive case studies, project-based learning, and guest speakers, students will gain a broad understanding of basic business concepts and how they are applied in industry. The course also integrates business analytics and exposes students to the changing landscape of industry with the rise of Artificial Intelligence (AI).