ADCO 2001 Writing for the Digital Space
This course will equip students with the knowledge, skills, and tactics to develop content and messaging for various digital formats such as websites, email, blogs, and social media. Special attention is given to variances in form factor, audience targeting, and SEO (search engine optimization) implications of the many types of content. Strategic content marketing tactics are also explored to show alignment with an overall strategic marketing plan.
Course overview
- Department
- Advancing Studies
- School
- ADV
- Credits
- 4
- Level
- Undergraduate
- Offered
- Periodically
Course evaluations
- Course rating
- 3.82 / 5 · Very Good
- Instructor rating
- 3.79 / 5 · Very Good
- Terms evaluated
- 2
| Term | Instructor | Course overall | Instructor overall | Well organized | Clear learning objectives | Intellectually challenging | Helpful assignments | Applicable beyond course | Attendance necessary | Weekly effort | Responses |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Spring 2026 (midterm) | Michelle Hacunda | 3.5 | 3.5 | 4.5 | 4.2 | 3.7 | 4.3 | 4.2 | 4.5 | 1–3 hrs/week | 13 of 20 |
| Summer 2025 | Michelle Hacunda | 4.3 | 4.3 | 4.9 | 4.8 | 4.8 | 4.8 | 4.8 | 4.4 | 4–6 hrs/week | 8 of 17 |