MKTG 3177 Heritage Marketing

Name: Heritage Marketing
Rating: 4.42 (82 reviews)

Explore MKTG3177 Heritage Marketing at Boston College, including instructors, sections, and official aggregate ratings.

Course overview

Department: Marketing
School: Boston College
Credits: 0

Requirements fulfilled

General Management: Marketing area (Current University Catalog; choose two areas and complete each area's criteria)
Marketing: Marketing elective options (Current University Catalog)

Requirement eligibility can vary by school, cohort, and section. Confirm the selected section in EagleApps or with an advisor.

Course evaluations

Response-weighted averages from Boston College’s official course evaluations (Avalanche/Blue).

Course rating: 4.42 / 5 · Very Good
82 responses
Instructor rating: 4.55 / 5 · Excellent
82 responses
Terms evaluated: 4
Most recent: Spring 2024

Scales: overall ratings run from 1 (poor) to 5 (excellent); agreement questions from 1 (strongly disagree) to 5 (strongly agree); weekly effort from 1 (up to 1 hour) to 5 (10 or more hours).

Evaluations by term and instructor
Term	Instructor	Course overall	Instructor overall	Well organized	Clear learning objectives	Intellectually challenging	Helpful assignments	Applicable beyond course	Attendance necessary	Weekly effort	Responses
Spring 2024	Bradford Hudson	4.6	4.7	4.9	4.8	4.6	4.8	4.8	4.6	1–3 hrs/week	26 of 35
Spring 2023	Bradford Hudson	4.1	4.2	4.7	4.5	4.4	4.4	4.2	4.4	4–6 hrs/week	18 of 24
Fall 2022	Bradford Hudson	4.2	4.4	4.8	4.5	4.3	4.5	4.5	4.3	1–3 hrs/week	20 of 28
Spring 2022	Bradford Hudson	4.7	4.8	4.9	4.9	4.7	4.8	4.9	4.6	1–3 hrs/week	18 of 29

Data freshness

Course and evaluation data last updated 2026-10-09. Source details and limitations are documented in Data Sources and Methodology.

Instructors

Bradford Hudson
Spring 2024, Spring 2023, Fall 2022, Spring 2022 · Official rating 4.55/5