Carroll School of Management · major
Marketing requirements
Explore the reviewed Marketing major at Boston College, organized by requirement and course.
CSOM core prerequisite
Required for the program.
Required Marketing concentration courses
Required for the program.
Marketing elective options
Choose from these approved options.
- MKTG3114 Strategic Pricing and Marketing
- MKTG3154 Integrated Marketing Communications
- MKTG3156 Digital Marketing
- MKTG3158 Product Management
- MKTG3165 Strategic Brand Management
- MKTG3258 Marketing Analytics
- MKTG3270 Food Marketing
- MKTG3625 Special Topics: Luxury Marketing
- MKTG6635 New Media Industries
- MKTG2152 Consumer Behavior
- MKTG3148 Services Marketing
- MKTG3153 Multichannel Retailing
- MKTG3157 Professional Selling and Sales Management
- MKTG3177 Heritage Marketing
- MKTG3180 Sports Marketing
- MKTG3260 Sustainable Behavior of Consumers, Firms, & Societies
- MKTG6157 Strategic Selling and Persuasion
- MKTG6610 Sports Marketing
Source and limitations
Requirements sourced from Boston College University Catalog — Marketing.
Applies to the Current University Catalog cohort.
21 courses across 3 requirement groups.
Requirement eligibility varies by school, cohort, and section. Confirm every degree requirement in EagleApps or with an advisor.