Marketing at Boston College

Boston College Marketing courses: 18 listings with descriptions, sections, instructor ratings, and teaching history.

Marketing at Boston College offers 18 courses in the current catalog, from MKTG1021 Marketing Principles to MKTG8023 Digital Marketing and Analytics Enabled with AI. Each course page on Linden Study shows the catalog description, credits and prerequisites, the sections offered each term, and the instructors who have taught it, with aggregate ratings from Boston College's published course evaluations, and from Rate My Professors where available, each labelled with its source. Teaching records here cover 42 instructors across 21 terms, from 2024FALL1 to Fall 2026.

Data sources · Methodology

1000-level courses

• MKTG1021 Marketing Principles

2000-level courses

• MKTG2152 Consumer Behavior
• MKTG2153 Marketing Research

3000-level courses

• MKTG3148 Services Marketing
• MKTG3156 Digital Marketing
• MKTG3158 Product Management
• MKTG3165 Strategic Brand Management
• MKTG3280 AI In Marketing

4000-level courses

• MKTG4256 Applied Marketing Management

6000-level courses

• MKTG6157 Strategic Selling and Persuasion

7000-level courses

• MKTG7700 Marketing
• MKTG7720 Marketing

8000-level courses

• MKTG8003 Product Management
• MKTG8004 Consumer Behavior
• MKTG8005 Marketing Strategy & Innovation
• MKTG8019 Entrepreneurial Marketing Strategy
• MKTG8022 Digital Marketing: Building Consumer & Brand Relationships
• MKTG8023 Digital Marketing and Analytics Enabled with AI