Marketing at Boston College
Boston College Marketing courses: 27 listings with descriptions, sections, instructor ratings, and teaching history.
Marketing at Boston College offers 27 courses in the current catalog, from MKTG1021 Marketing Principles to MKTG8025 CRM Strategy. Each course page on Linden Study shows the catalog description, credits and prerequisites, the sections offered each term, and the instructors who have taught it, with aggregate ratings from Boston College's published course evaluations and the number of responses behind each one. Teaching records here cover 47 instructors across 22 terms, from 2024FALL1 to Spring 2027.
1000-level courses
2000-level courses
3000-level courses
- MKTG3114 Strategic Pricing and Marketing
- MKTG3148 Services Marketing
- MKTG3154 Integrated Marketing Communications
- MKTG3156 Digital Marketing
- MKTG3158 Product Management
- MKTG3165 Strategic Brand Management
- MKTG3258 Marketing Analytics
- MKTG3270 Food Marketing
- MKTG3280 AI In Marketing
4000-level courses
6000-level courses
7000-level courses
8000-level courses
- MKTG8001 Marketing Research
- MKTG8003 Product Management
- MKTG8004 Consumer Behavior
- MKTG8005 Marketing Strategy & Innovation
- MKTG8014 Strategic Pricing Management
- MKTG8015 Strategic Brand Management
- MKTG8019 Entrepreneurial Marketing Strategy
- MKTG8022 Digital Marketing: Building Consumer & Brand Relationships
- MKTG8023 Digital Marketing and Analytics Enabled with AI
- MKTG8025 CRM Strategy