MKTG 3280 AI In Marketing

This course explores the transformative impact of AI on the discipline and practice of marketing. Students will develop a deep understanding of AI technologies, including machine learning, natural language processing, and predictive analytics, that drive modern marketing strategies. The curriculum emphasizes marketing-specific applications, including customer segmentation, personalization, programmatic advertising, marketing automation, and customer journey optimization. Through lectures, case studies, hands-on projects, and current industry research, students will analyze how AI reshapes consumer insights, campaign management, and decision-making processes. Ethical considerations around data privacy, algorithmic bias, and consumer trust will be critically examined to prepare students for responsible AI-enabled marketing leadership.