MKTG 1021 Marketing Principles
This course is a prerequisite for all other marketing courses. Marketing is a dynamic, creative and challenging discipline that plays a leading role in the strategy and destiny of any company. Marketing is the business function with primary responsibility for generating revenue, defining the value proposition, and managing relationships with customers. Three broad areas will be explored including understanding markets and competitors, developing new products and organizing distribution, and implementing communications and promotions. A variety of examples in traditional industries and the digital sector will be discussed. Analysis and decision skills will be developed by practicing the use of tools and case studies. This course provides a foundational understanding of the marketing discipline, which is necessary for any role within business organizations.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
- Level
- Undergraduate
- Offered
- Every Fall, Every Spring
Catalog details
Requirements fulfilled
- Carroll School Core: Principles of Marketing (Classes of 2025–2029)
- Marketing: CSOM core prerequisite (Current University Catalog)
Course evaluations
- Course rating
- 4.19 / 5 · Very Good
- Instructor rating
- 4.40 / 5 · Very Good
- Terms evaluated
- 14
| Term | Instructor | Course overall | Instructor overall | Well organized | Clear learning objectives | Intellectually challenging | Helpful assignments | Applicable beyond course | Attendance necessary | Weekly effort | Responses |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Spring 2026 | Bradford Hudson | 4.6 | 4.7 | 4.8 | 4.8 | 4.5 | 4.7 | 4.7 | 4.5 | 1–3 hrs/week | 65 of 71 |
| Spring 2026 | Jeffrey Lucas | 4.3 | 4.2 | 4.6 | 4.6 | 4.2 | 4.6 | 4.6 | 4.5 | 1–3 hrs/week | 15 of 16 |
| Spring 2026 | Peter Nunziata | 3.7 | 4.3 | 4.2 | 4.3 | 4.1 | 4.0 | 4.4 | 4.4 | 1–3 hrs/week | 34 of 36 |
| Spring 2026 | Stevan Adam Brasel | 4.1 | 4.3 | 4.5 | 4.5 | 4.3 | 4.2 | 4.5 | 4.5 | 4–6 hrs/week | 64 of 73 |
| Spring 2026 | Youngeun Lee | 4.3 | 4.6 | 4.8 | 4.8 | 4.4 | 4.5 | 4.5 | 4.5 | 1–3 hrs/week | 79 of 99 |
| Fall 2025 | David Nace | 3.9 | 4.2 | 4.4 | 4.3 | 4.6 | 4.5 | 4.4 | 4.5 | 4–6 hrs/week | 42 of 47 |
| Fall 2025 | Henrik Hagtvedt | 4.1 | 4.2 | 4.6 | 4.5 | 4.4 | 4.4 | 4.6 | 4.4 | 1–3 hrs/week | 59 of 69 |
| Fall 2025 | James Davey | 4.1 | 4.3 | 4.6 | 4.6 | 4.5 | 4.6 | 4.4 | 4.8 | 4–6 hrs/week | 31 of 34 |
| Fall 2025 | Jeffrey Lucas | 3.8 | 4.0 | 4.7 | 4.5 | 4.3 | 4.2 | 4.3 | 4.3 | 4–6 hrs/week | 54 of 65 |
| Fall 2025 | Philip Preskenis | 4.3 | 4.5 | 4.6 | 4.7 | 4.3 | 4.5 | 4.7 | 4.6 | 1–3 hrs/week | 35 of 37 |
| Fall 2025 | Stevan Adam Brasel | 3.7 | 4.2 | 4.4 | 4.2 | 4.1 | 3.9 | 4.3 | 4.5 | 4–6 hrs/week | 60 of 68 |
| Fall 2025 | Zining Wang | 3.7 | 3.9 | 4.3 | 4.3 | 4.1 | 4.2 | 4.2 | 4.3 | 1–3 hrs/week | 87 of 103 |
| Summer 2025 | Xanthe Samaras | 4.3 | 4.2 | 4.4 | 4.6 | 4.4 | 4.4 | 4.4 | 4.1 | 4–6 hrs/week | 19 of 23 |
| Spring 2025 | David Nace | 4.1 | 4.4 | 4.6 | 4.6 | 4.5 | 4.4 | 4.5 | 4.5 | 4–6 hrs/week | 29 of 34 |
| Spring 2025 | James Davey | 4.5 | 4.5 | 4.8 | 4.8 | 4.5 | 4.6 | 4.5 | 4.8 | 1–3 hrs/week | 32 of 36 |
| Spring 2025 | Jeffrey Lucas | 4.3 | 4.6 | 4.7 | 4.7 | 4.4 | 4.6 | 4.6 | 4.5 | 4–6 hrs/week | 50 of 59 |
| Spring 2025 | Jon Kerbs | 4.5 | 4.8 | 4.9 | 4.8 | 4.6 | 4.7 | 4.7 | 4.8 | 1–3 hrs/week | 64 of 70 |
| Spring 2025 | Peter Nunziata | 4.5 | 4.8 | 4.7 | 4.7 | 4.3 | 4.6 | 4.6 | 4.6 | 1–3 hrs/week | 30 of 35 |
| Spring 2025 | Xanthe Samaras | 4.1 | 4.2 | 4.5 | 4.5 | 4.3 | 4.5 | 4.5 | 4.5 | 1–3 hrs/week | 29 of 35 |
| Spring 2025 | Youngeun Lee | 4.2 | 4.6 | 4.8 | 4.8 | 4.5 | 4.6 | 4.6 | 4.7 | 1–3 hrs/week | 91 of 105 |
| Fall 2024 | Bradford Hudson | 4.5 | 4.7 | 4.8 | 4.8 | 4.4 | 4.6 | 4.7 | 4.6 | 1–3 hrs/week | 56 of 73 |
| Fall 2024 | David Nace | 3.5 | 3.5 | 4.0 | 4.1 | 4.4 | 4.1 | 4.3 | 4.7 | 4–6 hrs/week | 31 of 34 |
| Fall 2024 | Henrik Hagtvedt | 4.3 | 4.5 | 4.7 | 4.6 | 4.4 | 4.5 | 4.7 | 4.5 | 1–3 hrs/week | 61 of 70 |
| Fall 2024 | James Davey | 3.8 | 3.7 | 4.3 | 4.3 | 4.4 | 3.9 | 4.4 | 4.6 | 4–6 hrs/week | 32 of 35 |
| Fall 2024 | Jeffrey Lucas | 3.9 | 4.1 | 4.5 | 4.6 | 4.4 | 4.1 | 4.5 | 4.2 | 1–3 hrs/week | 63 of 70 |
| Fall 2024 | Peter Nunziata | 4.0 | 4.0 | 4.5 | 4.3 | 4.0 | 4.3 | 4.4 | 4.5 | 1–3 hrs/week | 23 of 28 |
| Fall 2024 | Philip Preskenis | 4.7 | 4.8 | 4.6 | 4.7 | 4.4 | 4.6 | 4.9 | 4.7 | 1–3 hrs/week | 33 of 36 |
| Fall 2024 | Stevan Adam Brasel | 4.3 | 4.4 | 4.7 | 4.7 | 4.4 | 4.5 | 4.7 | 4.7 | 1–3 hrs/week | 30 of 38 |
| Fall 2024 | Zining Wang | 3.7 | 3.9 | 4.5 | 4.4 | 4.2 | 4.2 | 4.3 | 4.2 | 1–3 hrs/week | 46 of 53 |
| Summer 2024 | Peter Nunziata | 4.8 | 4.6 | 4.9 | 4.8 | 4.4 | 4.8 | 4.9 | 4.6 | — | 8 of 15 |
| Summer 2024 | Xanthe Samaras | 4.4 | 4.4 | 4.7 | 4.7 | 4.4 | 4.6 | 4.6 | 4.3 | — | 16 of 18 |
| Spring 2024 | Bradford Hudson | 4.3 | 4.4 | 4.7 | 4.7 | 4.5 | 4.4 | 4.7 | 4.4 | 4–6 hrs/week | 67 of 73 |
| Spring 2024 | Jeffrey Lucas | 4.1 | 4.3 | 4.7 | 4.7 | 4.4 | 4.5 | 4.5 | 4.5 | 1–3 hrs/week | 59 of 63 |
| Spring 2024 | Jon Kerbs | 4.5 | 4.7 | 4.8 | 4.8 | 4.5 | 4.7 | 4.7 | 4.7 | 4–6 hrs/week | 63 of 74 |
| Spring 2024 | Peter Nunziata | 4.5 | 4.6 | 4.5 | 4.6 | 4.3 | 4.5 | 4.6 | 4.6 | 1–3 hrs/week | 30 of 37 |
| Spring 2024 | Xanthe Samaras | 4.1 | 4.3 | 4.5 | 4.4 | 4.3 | 4.2 | 4.6 | 4.5 | 1–3 hrs/week | 33 of 35 |
| Spring 2024 | Youngeun Lee | 3.9 | 4.2 | 4.5 | 4.5 | 4.5 | 4.5 | 4.6 | 4.5 | 1–3 hrs/week | 50 of 58 |
| Fall 2023 | Bradford Hudson | — | — | — | — | — | — | — | — | — | 66 of 76 |
| Fall 2023 | Henrik Hagtvedt | — | — | — | — | — | — | — | — | — | 100 of 112 |
| Fall 2023 | Jeffrey Lucas | — | — | — | — | — | — | — | — | — | 59 of 76 |
Data freshness
Instructors
Sections
- Section 01
- Section 02
- Section 03
- Section 04
- Section 05
- Section 06
- Section 07
- Section 08
- Section 09
- Section 10
- Section 11
- Section 12
- Section 13
- Section 01
- Section 02
- Section 03
- Section 04
- Section 05
- Section 06
- Section 07
- Section 08
- Section 09
- Section 10
- Section 11
- Section 12
- Section 13
- Section 02
- Section 03
- Section 04