Marketing Principles
This course is a prerequisite for all other marketing courses. Marketing is a dynamic, creative and challenging discipline that plays a leading role in the strategy and destiny of any company. Marketing is the business function with primary responsibility for generating revenue, defining the value proposition, and managing relationships with customers. Three broad areas will be explored including understanding markets and competitors, developing new products and organizing distribution, and implementing communications and promotions. A variety of examples in traditional industries and the digital sector will be discussed. Analysis and decision skills will be developed by practicing the use of tools and case studies. This course provides a foundational understanding of the marketing discipline, which is necessary for any role within business organizations.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
Requirements fulfilled
- Carroll School Core: Principles of Marketing (Classes of 2025–2029)
Official evaluation summary
Data freshness
Instructors
Sections
- Section 02
- Section 03
- Section 04
- Section 01
- Section 02
- Section 03
- Section 04
- Section 05
- Section 06
- Section 07
- Section 08
- Section 09
- Section 10
- Section 11
- Section 12
- Section 13