MKTG 6635 New Media Industries
This course is designed to introduce the changing business models of new media (video games, music, TV and film, and journalism) industries. This is achieved by examining in detail the technology enablers and disruptive forces in both the U.S. and around the world, consumer behaviors, as well as legal and regulatory concerns. A special emphasis will also be placed on media companies whose business models have been heavily influenced or altered by digital distribution. This class will be a combination of in-class and Zoom sessions during class time, and will have an emphasis on influential guest speakers from various industries.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
- Level
- Both
- Offered
- Every Spring
Requirements fulfilled
Course evaluations
- Course rating
- 3.92 / 5 · Very Good
- Instructor rating
- 4.14 / 5 · Very Good
- Terms evaluated
- 4
| Term | Instructor | Course overall | Instructor overall | Well organized | Clear learning objectives | Intellectually challenging | Helpful assignments | Applicable beyond course | Attendance necessary | Weekly effort | Responses |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Spring 2026 | Paul-Jon McNealy | 3.9 | 4.2 | 4.0 | 4.1 | 4.0 | 3.9 | 4.1 | 4.7 | 1–3 hrs/week | 20 of 23 |
| Spring 2025 | Paul-Jon McNealy | 4.0 | 4.2 | 4.1 | 4.0 | 4.1 | 4.2 | 4.2 | 4.7 | 1–3 hrs/week | 23 of 25 |
| Spring 2024 | Paul-Jon McNealy | 4.2 | 4.2 | 4.3 | 4.2 | 4.4 | 4.2 | 4.5 | 4.8 | 1–3 hrs/week | 20 of 24 |
| Spring 2023 | Paul-Jon McNealy | 3.7 | 4.0 | 3.5 | 4.0 | 4.0 | 3.8 | 3.8 | 4.3 | 1–3 hrs/week | 22 of 28 |