MKTG 7700 Marketing
This course focuses on the managerial skills, tools, and concepts required to produce a mutually satisfying exchange between consumers and providers of goods, services, and ideas. The material is presented in a three-part sequence. Part one deals with understanding the marketplace. Part two deals with the individual parts of the marketing program such as pricing, promotion, product decisions, and distribution. Part three of the course deals with overall strategy formulation and control of the marketing function. Students in this course will come to understand the critical links between marketing and the other functional areas of management.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
- Level
- Graduate
- Offered
- Every Fall, Every Spring
Course evaluations
- Course rating
- 4.27 / 5 · Very Good
- Instructor rating
- 4.46 / 5 · Very Good
- Terms evaluated
- 14
| Term | Instructor | Course overall | Instructor overall | Well organized | Clear learning objectives | Intellectually challenging | Helpful assignments | Applicable beyond course | Attendance necessary | Weekly effort | Responses |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Spring 2026 | Jon Kerbs | 4.5 | 4.6 | 4.8 | 4.8 | 4.7 | 4.7 | 4.7 | 4.5 | 4–6 hrs/week | 35 of 40 |
| Fall 2025 | Jon Kerbs | 4.4 | 4.7 | 4.9 | 4.9 | 4.7 | 4.7 | 4.8 | 4.5 | 4–6 hrs/week | 36 of 41 |
| Summer 2025 | Jon Kerbs | 4.3 | 4.6 | 4.9 | 4.8 | 4.6 | 4.6 | 4.5 | 4.6 | 4–6 hrs/week | 30 of 35 |
| Spring 2025 | Jon Kerbs | 4.8 | 4.8 | 4.9 | 4.8 | 4.6 | 4.8 | 4.8 | 4.7 | 4–6 hrs/week | 32 of 36 |
| Fall 2024 | Peter Nunziata | 4.3 | 4.5 | 4.8 | 4.8 | 4.5 | 4.5 | 4.8 | 4.4 | 4–6 hrs/week | 30 of 36 |
| Summer 2024 | Peter Nunziata | 3.7 | 4.0 | 4.4 | 4.6 | 4.3 | 4.5 | 4.3 | 4.5 | 7–9 hrs/week | 20 of 23 |
| Spring 2024 | Jon Kerbs | 4.7 | 4.9 | 4.9 | 5.0 | 4.6 | 4.8 | 4.8 | 4.8 | 4–6 hrs/week | 31 of 38 |
| Fall 2023 | John Teopaco | — | — | — | — | — | — | — | — | — | 20 of 24 |
| Fall 2023 | Peter Nunziata | — | — | — | — | — | — | — | — | — | 17 of 20 |
| Summer 2023 | Peter Nunziata | — | — | — | — | — | — | — | — | — | 17 of 20 |
| Spring 2023 | Jon Kerbs | 4.5 | 4.8 | 4.9 | 4.8 | 4.5 | 4.7 | 4.7 | 4.6 | 4–6 hrs/week | 33 of 38 |
| Fall 2022 | John Teopaco | 4.0 | 4.0 | 4.7 | 4.5 | 4.2 | 4.5 | 4.3 | 4.3 | 4–6 hrs/week | 20 of 23 |
| Fall 2022 | Matthew O'hern | 3.4 | 3.6 | 3.8 | 3.9 | 3.9 | 3.8 | 4.0 | 4.1 | 4–6 hrs/week | 26 of 29 |
| Summer 2022 | Matthew O'hern | 3.8 | 4.2 | 4.4 | 4.7 | 4.5 | 4.2 | 4.3 | 4.3 | 7–9 hrs/week | 10 of 21 |
| Spring 2022 | John Teopaco | 3.6 | 3.5 | 4.3 | 4.3 | 4.1 | 4.3 | 4.5 | 4.1 | 4–6 hrs/week | 8 of 14 |
| Spring 2022 | Jon Kerbs | 4.8 | 4.9 | 4.8 | 4.9 | 4.5 | 4.8 | 4.8 | 4.7 | 4–6 hrs/week | 20 of 41 |
| Fall 2021 | John Teopaco | 4.0 | 4.2 | 4.4 | 4.2 | 4.4 | 4.5 | 4.4 | 5.0 | 1–3 hrs/week | 19 of 38 |
| Fall 2021 | Matthew O'hern | 4.0 | 4.1 | 4.3 | 4.6 | 4.3 | 4.2 | 4.4 | 4.5 | 4–6 hrs/week | 21 of 30 |
Data freshness
Instructors
Sections
- Section 02
- Section 01
- Section 01