MKTG 7720 Marketing
This course focuses on the managerial skills, tools, and concepts required to produce a mutually satisfying exchange between consumers and providers of goods, services, and ideas. The material is presented in a three-part sequence. Part one deals with understanding the marketplace. Part two deals with the individual parts of the marketing program such as pricing, promotion, product decisions, and distribution. Part three of the course deals with overall strategy formulation and control of the marketing function. Students in this course will come to understand the critical links between marketing and the other functional areas of management.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 2
- Level
- Graduate
- Offered
- Every Fall
Course evaluations
- Course rating
- 4.67 / 5 · Excellent
- Instructor rating
- 4.78 / 5 · Excellent
- Terms evaluated
- 5
| Term | Instructor | Course overall | Instructor overall | Well organized | Clear learning objectives | Intellectually challenging | Helpful assignments | Applicable beyond course | Attendance necessary | Weekly effort | Responses |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Fall 2025 (midterm) | Bradford Hudson | 4.6 | 4.6 | 4.7 | 4.6 | 4.6 | 4.8 | 4.8 | 4.7 | 4–6 hrs/week | 47 of 76 |
| Fall 2024 | Jon Kerbs | 4.7 | 4.8 | 4.9 | 4.9 | 4.7 | 4.8 | 4.8 | 4.8 | 4–6 hrs/week | 92 of 94 |
| Fall 2023 (midterm) | Jon Kerbs | 4.7 | 4.7 | 4.9 | 4.8 | 4.6 | 4.8 | 4.7 | 4.8 | 4–6 hrs/week | 81 of 85 |
| Fall 2022 (midterm) | Jon Kerbs | 4.7 | 4.8 | 4.9 | 4.9 | 4.7 | 4.8 | 4.8 | 4.8 | 4–6 hrs/week | 71 of 73 |
| Fall 2021 (midterm) | Jon Kerbs | 4.7 | 4.8 | 4.8 | 4.8 | 4.7 | 4.8 | 4.7 | 4.8 | 4–6 hrs/week | 54 of 96 |