MKTG 8019 Entrepreneurial Marketing Strategy
This course focuses on how to develop an integrated marketing plan for a new company. The class will teach techniques and skills for developing a marketing strategy for a startup, including prioritizing market segments, positioning and messaging approaches, sales model and capacity planning for marketing, and developing an integrated marketing model to help scale the new endeavor. Startups are unique, requiring an agile marketing approach, the ability to scale quickly, and the requirement to build a new category or quickly enter an existing one. Classes will incorporate a combination of lectures, projects, guest speakers, and the development of a marketing plan for a new or early stage startup.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
- Level
- Graduate
- Offered
- Every Fall
Catalog details
- Prerequisites
- MKTG7700
Course evaluations
- Course rating
- 4.46 / 5 · Very Good
- Instructor rating
- 4.73 / 5 · Excellent
- Terms evaluated
- 7
| Term | Instructor | Course overall | Instructor overall | Well organized | Clear learning objectives | Intellectually challenging | Helpful assignments | Applicable beyond course | Attendance necessary | Weekly effort | Responses |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Fall 2025 | John J Neeson | 4.4 | 4.6 | 4.5 | 4.5 | 4.3 | 4.7 | 4.6 | 4.5 | 4–6 hrs/week | 22 of 26 |
| Fall 2024 | John J Neeson | 4.5 | 4.7 | 4.7 | 4.6 | 4.5 | 4.6 | 4.6 | 4.3 | 1–3 hrs/week | 28 of 33 |
| Fall 2023 | John J Neeson | — | — | — | — | — | — | — | — | — | 19 of 24 |
| Spring 2023 | John J Neeson | 4.6 | 4.8 | 4.7 | 4.8 | 4.4 | 4.7 | 4.9 | 4.5 | 4–6 hrs/week | 22 of 23 |
| Fall 2022 | John J Neeson | 4.5 | 4.7 | 4.8 | 4.8 | 4.4 | 4.7 | 4.7 | 4.5 | 4–6 hrs/week | 22 of 32 |
| Spring 2022 | John J Neeson | 4.4 | 4.8 | 4.7 | 4.8 | 4.6 | 4.8 | 4.8 | 4.5 | 4–6 hrs/week | 20 of 31 |
| Fall 2021 | John J Neeson | 4.7 | 5.0 | 4.8 | 4.8 | 4.6 | 4.7 | 4.8 | 4.7 | — | 19 of 29 |