MKTG 3114 Strategic Pricing and Marketing
This course teaches the key skills and theories for creating and managing pricing strategy for financial profitability. The course is practical and hands-on. It examines pricing practices used by many companies in business-to-business and business-to-consumer markets, services, and wholesaling and retailing. You will learn which costs are relevant for pricing, financial analysis for pricing decisions, value-based pricing, managing price competition, customer management of pricing, negotiated pricing, segmentation pricing, buyer psychology of pricing, and pricing research methods.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
- Level
- Undergraduate
- Offered
- Every Spring
Catalog details
- Prerequisites
- MKTG1021
Requirements fulfilled
Course evaluations
- Course rating
- 4.22 / 5 · Very Good
- Instructor rating
- 4.53 / 5 · Excellent
- Terms evaluated
- 3
| Term | Instructor | Course overall | Instructor overall | Well organized | Clear learning objectives | Intellectually challenging | Helpful assignments | Applicable beyond course | Attendance necessary | Weekly effort | Responses |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Spring 2026 | Kanishka Misra | 4.5 | 4.8 | 4.9 | 4.9 | 4.5 | 4.7 | 4.7 | 4.4 | 1–3 hrs/week | 21 of 25 |
| Spring 2025 | Kanishka Misra | 4.0 | 4.3 | 4.4 | 4.4 | 4.5 | 4.4 | 4.5 | 4.1 | 1–3 hrs/week | 23 of 28 |
| Fall 2021 | Samuel Engel | 4.2 | 4.5 | 4.7 | 5.0 | 5.0 | 4.2 | 5.0 | 4.8 | 4–6 hrs/week | 6 of 7 |