MKTG 3148 Services Marketing
The service sector of the economy is twice as large as the manufacturing sector. Nearly all new job growth in this country will be in services marketing. Service organizations differ from manufacturing businesses in many important respects and require a distinctive approach to marketing strategy development and execution. Some service businesses to be studied include entertainment, hospitality, travel, retail, telecom, car rental, healthcare, financial and professional services. Service providers include hotel, airline, theme park, car rental and retail personnel, customer service representatives, bankers, doctors, accountants, and lawyers.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
- Level
- Undergraduate
- Offered
- Every Fall, Every Spring
Catalog details
- Prerequisites
- MKTG1021
Requirements fulfilled
Course evaluations
- Course rating
- 4.17 / 5 · Very Good
- Instructor rating
- 4.35 / 5 · Very Good
- Terms evaluated
- 6
| Term | Instructor | Course overall | Instructor overall | Well organized | Clear learning objectives | Intellectually challenging | Helpful assignments | Applicable beyond course | Attendance necessary | Weekly effort | Responses |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Fall 2025 | Xanthe Samaras | 4.0 | 4.0 | 4.2 | 4.3 | 4.0 | 4.3 | 4.4 | 4.3 | 1–3 hrs/week | 20 of 22 |
| Fall 2024 | Xanthe Samaras | 4.6 | 4.7 | 4.4 | 4.4 | 4.2 | 4.7 | 4.7 | 4.6 | 1–3 hrs/week | 9 of 12 |
| Fall 2023 | Xanthe Samaras | — | — | — | — | — | — | — | — | — | 10 of 11 |
| Fall 2022 | Xanthe Samaras | 3.9 | 4.5 | 4.8 | 4.8 | 4.2 | 4.5 | 4.6 | 4.5 | 1–3 hrs/week | 14 of 18 |
| Spring 2022 | Xanthe Samaras | 5.0 | 5.0 | 5.0 | 5.0 | 5.0 | 5.0 | 5.0 | 4.7 | 1–3 hrs/week | 3 of 8 |
| Fall 2021 | Xanthe Samaras | 4.0 | 4.3 | 4.7 | 4.6 | 3.8 | 4.1 | 4.3 | 4.0 | 4–6 hrs/week | 9 of 21 |