MKTG 3148 Services Marketing

Name: Services Marketing
Rating: 4.17 (65 reviews)

The service sector of the economy is twice as large as the manufacturing sector. Nearly all new job growth in this country will be in services marketing. Service organizations differ from manufacturing businesses in many important respects and require a distinctive approach to marketing strategy development and execution. Some service businesses to be studied include entertainment, hospitality, travel, retail, telecom, car rental, healthcare, financial and professional services. Service providers include hotel, airline, theme park, car rental and retail personnel, customer service representatives, bankers, doctors, accountants, and lawyers.

Course overview

Department: Marketing
School: CSOM
Credits: 3
Level: Undergraduate
Offered: Every Fall,Every Spring

Catalog details

Prerequisites: MKTG1021

Catalog text is imported from the reviewed Boston College course snapshot. Confirm eligibility in EagleApps.

Requirements fulfilled

General Management: Marketing area (Current University Catalog; choose two areas and complete each area's criteria)
Marketing: Marketing elective options (Current University Catalog)

Requirement eligibility can vary by school, cohort, and section. Confirm the selected section in EagleApps or with an advisor.

Official evaluation summary

4.17 / 5

Based on 65 aggregate responses from BC Avalanche/Blue evaluations.

Data freshness

Course and evaluation data last updated 2026-08-02. Source details and limitations are documented in Data Sources and Methodology.

Instructors

Xanthe Samaras
Fall 2026, Fall 2025, Fall 2024, Fall 2023, Fall 2022, Spring 2022, Fall 2021 · Official rating 4.35/5

Sections

Section 01
Fall 2026 · Xanthe Samaras · Fulton Hall 210 M 07:00PM-09:30PM · Offered