MKTG 3156 Digital Marketing
Today's most successful companies interest and engage customers like never before by orchestrating a symphony of innovative digital marketing instruments. The transformation of the marketplace has forced businesses to adapt quickly and frequently to a dynamic digital environment. In this course you'll learn how the best companies leverage new tools and integrated strategies including lean startup & MVP, inbound and outbound marketing, omnichannel earned/owned/paid media, crowdsourcing, social media, mobile and demand generation via automated platforms to build new products, delight their customers, and launch successful new companies and brands.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
- Level
- Undergraduate
- Offered
- Every Fall,Periodically in the Spring
Catalog details
- Prerequisites
- MKTG1021
Requirements fulfilled
- Entrepreneurship: Entrepreneurship elective options (Class of 2025 and beyond; designed as a second concentration)
- General Management: Marketing area (Current University Catalog; choose two areas and complete each area's criteria)
- Marketing: Marketing elective options (Current University Catalog)
Official evaluation summary
4.06 / 5
Data freshness
Instructors
- Paul Abbate
- Matthew O'hern
- Stevan Adam Brasel
Sections
- Section 01
- Section 02