MKTG 3156 Digital Marketing
Today's most successful companies interest and engage customers like never before by orchestrating a symphony of innovative digital marketing instruments. The transformation of the marketplace has forced businesses to adapt quickly and frequently to a dynamic digital environment. In this course you'll learn how the best companies leverage new tools and integrated strategies including lean startup & MVP, inbound and outbound marketing, omnichannel earned/owned/paid media, crowdsourcing, social media, mobile and demand generation via automated platforms to build new products, delight their customers, and launch successful new companies and brands.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
- Level
- Undergraduate
- Offered
- Every Fall, Periodically in the Spring
Catalog details
- Prerequisites
- MKTG1021
Requirements fulfilled
Course evaluations
- Course rating
- 4.06 / 5 · Very Good
- Instructor rating
- 4.23 / 5 · Very Good
- Terms evaluated
- 8
| Term | Instructor | Course overall | Instructor overall | Well organized | Clear learning objectives | Intellectually challenging | Helpful assignments | Applicable beyond course | Attendance necessary | Weekly effort | Responses |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Spring 2026 | Paul Abbate | 4.4 | 4.7 | 4.6 | 4.7 | 4.5 | 4.5 | 4.7 | 4.3 | 1–3 hrs/week | 26 of 31 |
| Fall 2025 | Paul Abbate | 4.5 | 4.6 | 4.8 | 4.8 | 4.5 | 4.7 | 4.8 | 4.6 | 1–3 hrs/week | 24 of 29 |
| Fall 2024 | Stevan Adam Brasel | 4.2 | 4.4 | 4.6 | 4.6 | 4.6 | 4.5 | 4.7 | 4.4 | 4–6 hrs/week | 72 of 95 |
| Fall 2023 | Stevan Adam Brasel | — | — | — | — | — | — | — | — | — | 54 of 69 |
| Spring 2023 | Matthew O'hern | 3.9 | 4.1 | 4.2 | 4.3 | 4.3 | 4.2 | 4.5 | 4.2 | 1–3 hrs/week | 57 of 71 |
| Fall 2022 | Matthew O'hern | 3.9 | 3.9 | 4.4 | 4.4 | 4.1 | 4.3 | 4.5 | 4.2 | 1–3 hrs/week | 53 of 65 |
| Spring 2022 | Matthew O'hern | 3.7 | 3.7 | 4.2 | 4.2 | 4.2 | 3.8 | 4.3 | 3.9 | 1–3 hrs/week | 53 of 59 |
| Fall 2021 | Matthew O'hern | 4.1 | 4.3 | 4.5 | 4.7 | 4.2 | 4.3 | 4.7 | 4.2 | 1–3 hrs/week | 52 of 61 |
Data freshness
Instructors
Sections
- Section 01
- Section 02
- Section 01
- Section 02