MKTG3156
Digital Marketing
Today's most successful companies interest and engage customers like never before by orchestrating a symphony of innovative digital marketing instruments. The transformation of the marketplace has forced businesses to adapt quickly and frequently to a dynamic digital environment. In this course you'll learn how the best companies leverage new tools and integrated strategies including lean startup & MVP, inbound and outbound marketing, omnichannel earned/owned/paid media, crowdsourcing, social media, mobile and demand generation via automated platforms to build new products, delight their customers, and launch successful new companies and brands.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
Requirements fulfilled
No source-backed degree requirement is attached to this course yet.
Official evaluation summary
4.06 / 5
Data freshness
Instructors
Sections
- Section 01
- Section 02