MKTG 3158 Product Management
This course focuses on creating and launching new products and services. It is particularly appropriate for those who are interested in becoming a Product Manager within a larger company or in starting their own business at some point. Whether a software, CPG, B2B, or B2C product, all product management starts with gathering customer insights, evaluating the competitive landscape, and creating a design brief from which a compelling, differentiated, and profitable product line can be built. From that foundation is built a go-to market, distribution, and communications strategy. This course employs case studies in both B2B and B2C businesses, includes guest speakers, and concludes with classes on sustainability strategy and innovation agendas, items that are critical for long term success in dynamic competitive environments. This course was formerly titled Product Planning & Strategy.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
- Level
- Undergraduate
- Offered
- Every Fall, Every Spring
Catalog details
- Prerequisites
- MKTG1021
Requirements fulfilled
Course evaluations
- Course rating
- 4.14 / 5 · Very Good
- Instructor rating
- 4.27 / 5 · Very Good
- Terms evaluated
- 6
| Term | Instructor | Course overall | Instructor overall | Well organized | Clear learning objectives | Intellectually challenging | Helpful assignments | Applicable beyond course | Attendance necessary | Weekly effort | Responses |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Spring 2026 | John Andreliunas | 3.9 | 3.9 | 4.4 | 4.5 | 4.0 | 4.2 | 4.2 | 4.4 | 1–3 hrs/week | 14 of 24 |
| Fall 2025 | John Andreliunas | 4.1 | 4.3 | 4.3 | 4.7 | 4.3 | 4.3 | 4.5 | 4.7 | 1–3 hrs/week | 15 of 20 |
| Fall 2024 | James Bright | 3.9 | 4.0 | 4.1 | 4.4 | 3.6 | 4.4 | 4.5 | 4.4 | 1–3 hrs/week | 11 of 20 |
| Spring 2024 | James Bright | 4.1 | 4.1 | 4.7 | 4.8 | 4.6 | 4.5 | 4.4 | 4.6 | 1–3 hrs/week | 19 of 26 |
| Spring 2023 | James Bright | 4.2 | 4.4 | 4.6 | 4.6 | 4.4 | 4.4 | 4.5 | 4.7 | 1–3 hrs/week | 20 of 30 |
| Fall 2022 | James Bright | 4.6 | 4.7 | 4.8 | 4.8 | 4.7 | 4.8 | 4.8 | 4.8 | 1–3 hrs/week | 19 of 22 |