MKTG 3165 Strategic Brand Management
This course teaches students fundamental and leading-edge concepts in brand management. Students learn to develop and articulate brand strategy, how to give strategic brand direction, and how to measure strategic brand progress. They learn how to manage key relationships and functions that surround the brand, e.g., advertising, promotion, public relations, licensing, and product and package design agencies. A capable brand manager has exceptional strategic, quantitative, interpersonal, and presentation skills and must be comfortable with decision-making and leadership. The course will focus on the development and application of these skills in brand management via in-class learning, case discussion, and project work.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
- Level
- Undergraduate
- Offered
- Every Spring,Every Fall
Catalog details
- Prerequisites
- MKTG1021
Requirements fulfilled
- General Management: Marketing area (Current University Catalog; choose two areas and complete each area's criteria)
- Marketing: Marketing elective options (Current University Catalog)
Official evaluation summary
4.59 / 5
Data freshness
Instructors
Sections
- Section 01
- Section 02