MKTG 3270 Food Marketing

Name: Food Marketing
Rating: 4.36 (59 reviews)

This course explores marketing issues related to the food and beverage sector. Industries covered include agriculture, food manufacturing, alcoholic beverages, retailing, and restaurants. Marketing topics include strategy, consumer behavior, trends, branding, product development, packaging, pricing, distribution, services, promotions and communications. Course elements include case studies, a group project, a research paper, and guest speakers.

Course overview

Department: Marketing
School: CSOM
Credits: 3
Level: Undergraduate
Offered: Periodically in the Spring, Periodically in the Fall

Catalog details

Prerequisites: MKTG1021

Catalog text is imported from the reviewed Boston College course snapshot. Confirm eligibility in EagleApps.

Requirements fulfilled

Requirement eligibility can vary by school, cohort, and section. Confirm the selected section in EagleApps or with an advisor.

Course evaluations

Response-weighted averages from Boston College’s official course evaluations (Avalanche/Blue).

Course rating: 4.36 / 5 · Very Good
59 responses
Instructor rating: 4.50 / 5 · Excellent
59 responses
Terms evaluated: 2
Most recent: Spring 2026

Scales: overall ratings run from 1 (poor) to 5 (excellent); agreement questions from 1 (strongly disagree) to 5 (strongly agree); weekly effort from 1 (up to 1 hour) to 5 (10 or more hours).

Evaluations by term and instructor
Term	Instructor	Course overall	Instructor overall	Well organized	Clear learning objectives	Intellectually challenging	Helpful assignments	Applicable beyond course	Attendance necessary	Weekly effort	Responses
Spring 2026	Bradford Hudson	4.4	4.7	4.6	4.4	4.4	4.6	4.6	4.4	4–6 hrs/week	27 of 33
Spring 2025	Bradford Hudson	4.3	4.4	4.7	4.5	4.5	4.7	4.7	4.6	4–6 hrs/week	32 of 37

Data freshness

Course and evaluation data last updated 2026-10-09. Source details and limitations are documented in Data Sources and Methodology.

Instructors

Bradford Hudson
Spring 2027, Spring 2026, Spring 2025 · Official rating 4.50/5

Sections

Section 01
Spring 2027 · Bradford Hudson · Fulton Hall 230 TuTh 09:00AM-10:15AM · Offered