MKTG 8001 Marketing Research
The course will provide students with a fundamental understanding of the entire process of marketing research and equip students with a knowledge base and tools to develop actionable consumer insights for marketing decision-making. Topics include formulating business-driven research questions, research design, sampling, data collection, and data analysis. As experiential learning, teams will apply concepts and techniques covered in class to a comprehensive marketing research project that spans the entire semester. STEM-Designated.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
- Level
- Graduate
- Offered
- Every Spring
Catalog details
Course evaluations
- Course rating
- 4.45 / 5 · Very Good
- Instructor rating
- 4.62 / 5 · Excellent
- Terms evaluated
- 3
| Term | Instructor | Course overall | Instructor overall | Well organized | Clear learning objectives | Intellectually challenging | Helpful assignments | Applicable beyond course | Attendance necessary | Weekly effort | Responses |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Spring 2023 | Edward Loessi | 4.6 | 4.4 | 4.6 | 4.7 | 4.4 | 4.7 | 4.9 | 4.6 | 1–3 hrs/week | 7 of 12 |
| Summer 2022 | Edward Loessi | 4.3 | 4.4 | 4.6 | 4.7 | 3.6 | 4.6 | 4.4 | 4.1 | 4–6 hrs/week | 7 of 8 |
| Spring 2022 | Nailya Ordabayeva | 4.5 | 4.8 | 4.9 | 4.9 | 4.7 | 4.7 | 4.8 | 4.7 | — | 15 of 29 |