MKTG 8014 Strategic Pricing Management
This course explores pricing strategy and shows how pricing can be managed to achieve profitability. The course is practical and hands-on. It examines current pricing practices used by many companies, and shows how they lead to distortions and problems. It suggests strategic principles that lead to more profitable pricing decisions, including methods for financial analysis that focus on pricing profitability. Other topics include value-based pricing, managing price competition, segmenting markets based on price sensitivity, segmentation pricing strategies, buyer psychology of pricing, and research methods for assessing price sensitivity. STEM-Designated.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
- Level
- Graduate
- Offered
- Every Fall, Every Spring
Catalog details
Course evaluations
- Course rating
- 4.55 / 5 · Excellent
- Instructor rating
- 4.63 / 5 · Excellent
- Terms evaluated
- 9
| Term | Instructor | Course overall | Instructor overall | Well organized | Clear learning objectives | Intellectually challenging | Helpful assignments | Applicable beyond course | Attendance necessary | Weekly effort | Responses |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Spring 2026 | Kanishka Misra | 4.4 | 4.5 | 4.5 | 4.6 | 4.6 | 4.7 | 4.7 | 4.6 | 4–6 hrs/week | 51 of 54 |
| Fall 2025 | Kirk Jackisch | 4.9 | 4.8 | 4.5 | 4.5 | 4.9 | 4.9 | 5.0 | 5.0 | 4–6 hrs/week | 11 of 11 |
| Spring 2025 | Kanishka Misra | 4.4 | 4.6 | 4.8 | 4.8 | 4.7 | 4.5 | 4.7 | 4.6 | 1–3 hrs/week | 16 of 16 |
| Fall 2024 | Kirk Jackisch | 4.7 | 4.8 | 4.6 | 4.8 | 4.9 | 4.7 | 4.8 | 4.9 | 4–6 hrs/week | 18 of 19 |
| Spring 2024 | Kirk Jackisch | 4.3 | 4.2 | 4.4 | 4.3 | 4.6 | 4.5 | 4.8 | 4.8 | — | 12 of 14 |
| Spring 2023 | Gerald Smith | 4.7 | 4.7 | 4.8 | 4.8 | 5.0 | 4.7 | 4.8 | 4.8 | 7–9 hrs/week | 27 of 29 |
| Fall 2022 | Gerald Smith | 4.7 | 4.8 | 4.8 | 4.8 | 4.6 | 4.8 | 4.8 | 4.6 | 1–3 hrs/week | 30 of 35 |
| Spring 2022 | Gerald Smith | 4.6 | 4.6 | 4.8 | 4.8 | 4.7 | 4.6 | 4.7 | 4.5 | 4–6 hrs/week | 18 of 36 |
| Spring 2022 | Samuel Engel | 4.6 | 4.4 | 4.7 | 4.9 | 4.9 | 4.5 | 4.4 | 4.7 | 7–9 hrs/week | 7 of 14 |
| Fall 2021 | Gerald Smith | 4.6 | 4.7 | 4.9 | 4.9 | 4.6 | 4.5 | 4.9 | 4.7 | 4–6 hrs/week | 16 of 30 |
Data freshness
Instructors
Sections
- Section 01
- Section 02