MKTG 8023 Digital Marketing and Analytics Enabled with AI

This course provides a unique opportunity to explore industry best practices in digital marketing and analytics. You will learn the models, frameworks, and techniques used by leading global companies that maximize campaign performance. In addition, students will explore the AI marketing stack that powers modern marketing operations. Students will examine key go-to-market AI archetypes including assistive, agentic, orchestrated, and autonomous strategies and understand how they are applied in real-world settings. Students will work in teams to apply course concepts to a live project with a real company, gaining practical, hands-on experience. Students may take MKTG8023 or MKTG8016, but not both. STEM-Designated.