Min Zhao
Associate Professor
Biography
Min Zhao’s primary research focuses on decision over time that pertains to consumers’ financial decisions, everyday task completion, new product adoption, and hedonic consumptions. She uses the behavioral economics approach to help consumers stay committed to their long-term goals in these domains. She has published in leading marketing and psychological journals including the Journal of Marketing Research , Journal of Consumer Research , and Psychological Science . Her research findings are featured in major media such as the Wall Street Journal or Financial Times . Professor Zhao was identified by the American Marketing Association (AMA) as authors with top research productivity in the premier Marketing Journals in four consecutive years from 2013 to 2016. She was also named a Marketing Science Institute (MSI) Young Scholar in 2013 and MSI Scholar in 2020. Professor Zhao has taught Marketing Principles and Marketing Management. Currently she teaches Consumer Behavior in the undergraduate and MBA program.