MKTG8004
Consumer Behavior
This course provides an overview of consumer behavior and how to apply the knowledge to achieve strategic marketing objectives. Furthermore, it introduces key frameworks of behavioral economics and provides insights in designing behavioral interventions to nudge people towards better choices. Concepts, processes, and models from marketing, psychology, and other behavioral sciences will be discussed. Students willlearn the application of related principles to various aspects of management, including business, welfare, and policy.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
Requirements fulfilled
No source-backed degree requirement is attached to this course yet.
Official evaluation summary
3.56 / 5
Data freshness
Instructors
Sections
- Section 01