MKTG 8004 Consumer Behavior
This course provides an overview of consumer behavior and how to apply the knowledge to achieve strategic marketing objectives. Furthermore, it introduces key frameworks of behavioral economics and provides insights in designing behavioral interventions to nudge people towards better choices. Concepts, processes, and models from marketing, psychology, and other behavioral sciences will be discussed. Students willlearn the application of related principles to various aspects of management, including business, welfare, and policy.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
- Level
- Graduate
- Offered
- Every Fall
Catalog details
Course evaluations
- Course rating
- 3.56 / 5 · Very Good
- Instructor rating
- 3.82 / 5 · Very Good
- Terms evaluated
- 4
| Term | Instructor | Course overall | Instructor overall | Well organized | Clear learning objectives | Intellectually challenging | Helpful assignments | Applicable beyond course | Attendance necessary | Weekly effort | Responses |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Fall 2025 | Min Zhao | 3.4 | 3.6 | 4.2 | 4.1 | 4.0 | 3.9 | 4.3 | 3.9 | 1–3 hrs/week | 29 of 30 |
| Fall 2024 | Min Zhao | 4.4 | 4.5 | 4.7 | 4.6 | 4.4 | 4.5 | 4.7 | 4.7 | 1–3 hrs/week | 26 of 31 |
| Fall 2023 | Min Zhao | 3.9 | 4.2 | 4.5 | 4.7 | 4.0 | 4.2 | 4.6 | 3.7 | 1–3 hrs/week | 26 of 30 |
| Fall 2021 | Henrik Hagtvedt | 1.9 | 2.4 | 2.7 | 2.5 | 2.3 | 2.4 | 2.5 | 3.0 | ≤ 1 hr/week | 17 of 26 |