MKTG2152

Consumer Behavior

Name: Consumer Behavior
Rating: 4.15 (222 reviews)

This course provides an overview of consumer behavior and how to apply the knowledge to achieve strategic marketing objectives. Furthermore, it introduces key frameworks of behavioral economics and provides insights in designing behavioral interventions to nudge people towards better choices. Concepts, processes, and models from marketing, psychology, and other behavioral sciences will be discussed.

Course overview

Department: Marketing
School: CSOM
Credits: 3

Requirements fulfilled

No source-backed degree requirement is attached to this course yet.

Official evaluation summary

4.15 / 5

Based on 222 aggregate responses from BC Avalanche/Blue evaluations.

Data freshness

Course and evaluation data last updated 2026-07-23. Source details and limitations are documented in Data Sources and Methodology.

Instructors

Min Zhao
Fall 2026, Fall 2025, Fall 2024, Fall 2023 · Official rating 4.43/5
Gunben Ceren Aksu
Spring 2023 · Official rating 4.55/5
Henrik Hagtvedt
Fall 2021 · Official rating 3.98/5

Sections

Section 01
Fall 2026 · Min Zhao · Fulton Hall 250 MW 12:00 Noon-01:15PM · Offered
Section 02
Fall 2026 · Min Zhao · Fulton Hall 250 MW 01:30PM-02:45PM · Offered