MKTG 2153 Marketing Research
Marketing managers depend on the availability of timely and accurate market information to reduce their risk in decision making. The goal of this course is to provide students with a solid grounding in contemporary marketing research methods to enable them to recognize the need for research, to design and implement some research projects on their own, and to evaluate knowledgeably the research methods and results presented to them by others. Students will acquire a working knowledge of both qualitative and quantitative analysis methods and will apply these skills to a marketing research project. Students are expected to have taken one of the following statistics-based courses or an equivalent prior to enrolling in this class: BZAN1135, APSY2217, BIOL2300, ECON1151, PSYC1120, or SOCY2200.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
- Level
- Undergraduate
- Offered
- Every Fall,Every Spring
Catalog details
- Prerequisites
- MKTG1021 and BZAN1135 or BIOL2300 or APSY2217 or ECON1151 or PSYC1120 or SOCY2200
Requirements fulfilled
- General Management: Marketing area (Current University Catalog; choose two areas and complete each area's criteria)
- Marketing: Required Marketing concentration courses (Current University Catalog)
Official evaluation summary
Data freshness
Instructors
- Megan K Hunter Antill
- Allison Paul
- Donggwan Kim
- Edward Loessi
- Greg Girard
- Linda Salisbury
- Megan Hunter Antill
- Nailya Ordabayeva
- Rebecca Segal
Sections
- Section 02
- Section 03
- Section 04