MKTG 2153 Marketing Research
Marketing managers depend on the availability of timely and accurate market information to reduce their risk in decision making. The goal of this course is to provide students with a solid grounding in contemporary marketing research methods to enable them to recognize the need for research, to design and implement some research projects on their own, and to evaluate knowledgeably the research methods and results presented to them by others. Students will acquire a working knowledge of both qualitative and quantitative analysis methods and will apply these skills to a marketing research project. Students are expected to have taken one of the following statistics-based courses or an equivalent prior to enrolling in this class: BZAN1135, APSY2217, BIOL2300, ECON1151, PSYC1120, or SOCY2200.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
- Level
- Undergraduate
- Offered
- Every Fall, Every Spring
Catalog details
Requirements fulfilled
Course evaluations
- Course rating
- 3.96 / 5 · Very Good
- Instructor rating
- 4.21 / 5 · Very Good
- Terms evaluated
- 10
| Term | Instructor | Course overall | Instructor overall | Well organized | Clear learning objectives | Intellectually challenging | Helpful assignments | Applicable beyond course | Attendance necessary | Weekly effort | Responses |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Spring 2026 | Donggwan Kim | 3.8 | 4.0 | 4.6 | 4.6 | 4.2 | 4.4 | 4.4 | 3.8 | 1–3 hrs/week | 31 of 43 |
| Spring 2026 | Linda Salisbury | 3.8 | 4.1 | 4.6 | 4.5 | 4.3 | 4.3 | 4.3 | 4.5 | 4–6 hrs/week | 61 of 69 |
| Fall 2025 | Megan Hunter Antill | 4.5 | 4.6 | 4.8 | 4.7 | 4.5 | 4.8 | 4.7 | 4.7 | 1–3 hrs/week | 101 of 118 |
| Fall 2025 | Rebecca Segal | 3.7 | 4.0 | 4.3 | 4.2 | 4.0 | 4.0 | 4.0 | 4.0 | 4–6 hrs/week | 22 of 28 |
| Spring 2025 | Donggwan Kim | 3.9 | 4.4 | 4.6 | 4.6 | 4.2 | 4.4 | 4.5 | 4.3 | 1–3 hrs/week | 44 of 55 |
| Spring 2025 | Megan Hunter Antill | 3.5 | 3.5 | 4.5 | 4.6 | 4.4 | 4.3 | 4.2 | 4.5 | 1–3 hrs/week | 59 of 68 |
| Fall 2024 | Linda Salisbury | 3.9 | 4.1 | 4.6 | 4.6 | 4.4 | 4.4 | 4.6 | 4.5 | 1–3 hrs/week | 79 of 95 |
| Fall 2024 | Rebecca Segal | 4.0 | 4.1 | 4.7 | 4.6 | 4.2 | 4.4 | 4.4 | 4.1 | 1–3 hrs/week | 22 of 31 |
| Spring 2024 | Linda Salisbury | 4.0 | 4.3 | 4.6 | 4.6 | 4.4 | 4.3 | 4.5 | 4.5 | 1–3 hrs/week | 61 of 71 |
| Spring 2024 | Rebecca Segal | 4.2 | 4.4 | 4.5 | 4.6 | 4.2 | 4.4 | 4.4 | 4.1 | 1–3 hrs/week | 28 of 35 |
| Fall 2023 | Allison Paul | — | — | — | — | — | — | — | — | — | 31 of 35 |
| Fall 2023 | Megan Hunter Antill | — | — | — | — | — | — | — | — | — | 70 of 87 |
| Spring 2023 | Edward Loessi | 4.2 | 4.5 | 4.5 | 4.7 | 4.2 | 4.3 | 4.5 | 4.2 | 1–3 hrs/week | 18 of 28 |
| Spring 2023 | Linda Salisbury | 4.1 | 4.5 | 4.8 | 4.7 | 4.3 | 4.5 | 4.4 | 4.4 | 1–3 hrs/week | 53 of 67 |
| Spring 2023 | Rebecca Segal | 4.1 | 4.5 | 4.6 | 4.6 | 4.3 | 4.5 | 4.3 | 4.3 | — | 23 of 29 |
| Fall 2022 | Allison Paul | 4.0 | 4.5 | 4.5 | 4.6 | 4.2 | 4.4 | 4.5 | 4.4 | 1–3 hrs/week | 22 of 29 |
| Fall 2022 | Edward Loessi | 3.5 | 3.9 | 4.3 | 4.4 | 4.0 | 4.1 | 4.0 | 3.8 | 1–3 hrs/week | 28 of 35 |
| Fall 2022 | Greg Girard | 2.5 | 2.7 | 2.1 | 2.5 | 4.0 | 3.3 | 4.0 | 3.5 | 4–6 hrs/week | 22 of 27 |
| Spring 2022 | Linda Salisbury | 4.0 | 4.4 | 4.8 | 4.7 | 4.2 | 4.4 | 4.3 | 4.3 | 4–6 hrs/week | 28 of 54 |
| Spring 2022 | Nailya Ordabayeva | 4.6 | 4.9 | 5.0 | 4.9 | 4.6 | 4.6 | 4.9 | 4.6 | 1–3 hrs/week | 25 of 47 |
| Fall 2021 | Allison Paul | 4.6 | 5.0 | 5.0 | 5.0 | 4.6 | 4.9 | 4.9 | 4.7 | 1–3 hrs/week | 10 of 18 |
| Fall 2021 | Edward Loessi | 4.1 | 4.5 | 4.9 | 4.9 | 4.1 | 4.6 | 4.5 | 3.9 | 1–3 hrs/week | 14 of 21 |
| Fall 2021 | Greg Girard | 3.5 | 3.9 | 3.9 | 3.8 | 4.5 | 4.4 | 4.4 | 4.0 | 4–6 hrs/week | 21 of 28 |
| Fall 2021 | Megan Hunter Antill | 3.6 | 3.6 | 4.4 | 4.4 | 4.2 | 3.9 | 4.2 | 4.3 | 4–6 hrs/week | 39 of 63 |
Data freshness
Instructors
Sections
- Section 01
- Section 02
- Section 03
- Section 04
- Section 02
- Section 03
- Section 04