Marketing Research
Marketing managers depend on the availability of timely and accurate market information to reduce their risk in decision making. The goal of this course is to provide students with a solid grounding in contemporary marketing research methods to enable them to recognize the need for research, to design and implement some research projects on their own, and to evaluate knowledgeably the research methods and results presented to them by others. Students will acquire a working knowledge of both qualitative and quantitative analysis methods and will apply these skills to a marketing research project. Students are expected to have taken one of the following statistics-based courses or an equivalent prior to enrolling in this class: BZAN1135, APSY2217, BIOL2300, ECON1151, PSYC1120, or SOCY2200.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
Requirements fulfilled
No source-backed degree requirement is attached to this course yet.
Official evaluation summary
Data freshness
Instructors
Sections
- Section 02
- Section 03
- Section 04