MKTG 3258 Marketing Analytics
This course introduces students to concepts and methods for customer analytics applied to marketing strategy decisions such as segmentation, targeting, brand positioning, promotion, and product design. Students will learn analytical techniques and statistical models with hands-on applications of marketing data and statistical software to gain working knowledge of marketing analytics and its applications. Students are expected to have taken one of the following statistics-based courses or an equivalent prior to enrolling in this class: BZAN1135, APSY2217, BIOL2300, ECON1151, PSYC1120, or SOCY2200.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
- Level
- Undergraduate
- Offered
- Every Spring
Catalog details
Requirements fulfilled
Course evaluations
- Course rating
- 4.24 / 5 · Very Good
- Instructor rating
- 4.41 / 5 · Very Good
- Terms evaluated
- 3
| Term | Instructor | Course overall | Instructor overall | Well organized | Clear learning objectives | Intellectually challenging | Helpful assignments | Applicable beyond course | Attendance necessary | Weekly effort | Responses |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Spring 2026 | Linda Salisbury | 4.1 | 4.1 | 4.7 | 4.5 | 4.8 | 4.9 | 4.7 | 4.8 | 1–3 hrs/week | 11 of 12 |
| Spring 2024 | Linda Salisbury | 4.5 | 4.6 | 4.9 | 4.9 | 4.6 | 5.0 | 4.7 | 4.9 | 1–3 hrs/week | 14 of 17 |
| Spring 2023 | Linda Salisbury | 4.1 | 4.4 | 4.7 | 4.8 | 4.7 | 4.7 | 4.8 | 4.8 | 1–3 hrs/week | 13 of 18 |