MKTG 4256 Applied Marketing Management
This integrating course emphasizes the importance of strategy formulation as the basis for sound marketing management and decision making. The course stresses the application of marketing concepts and principles through case analysis and class discussion of cases, problems, and current marketing readings. Attention is placed on identifying and evaluating marketing strategies and problems and developing explicit recommendations for action.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
- Level
- Undergraduate
- Offered
- Every Fall,Every Spring
Catalog details
- Prerequisites
- MKTG2153 and MKTG1021
Requirements fulfilled
- General Management: Marketing area (Current University Catalog; choose two areas and complete each area's criteria)
- Marketing: Required Marketing concentration courses (Current University Catalog)
Official evaluation summary
4.26 / 5
Data freshness
Instructors
- Bradford Hudson
- Corinne A Azoulay Sadka
- Corinne Azoulay Sadka
- Katherine Lemon
- Larisa Kovalenko
- Gergana Y Nenkov
Sections
- Section 01
- Section 02
- Section 03