MKTG 4256 Applied Marketing Management
This integrating course emphasizes the importance of strategy formulation as the basis for sound marketing management and decision making. The course stresses the application of marketing concepts and principles through case analysis and class discussion of cases, problems, and current marketing readings. Attention is placed on identifying and evaluating marketing strategies and problems and developing explicit recommendations for action.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
- Level
- Undergraduate
- Offered
- Every Fall, Every Spring
Catalog details
Requirements fulfilled
Course evaluations
- Course rating
- 4.26 / 5 · Very Good
- Instructor rating
- 4.37 / 5 · Very Good
- Terms evaluated
- 10
| Term | Instructor | Course overall | Instructor overall | Well organized | Clear learning objectives | Intellectually challenging | Helpful assignments | Applicable beyond course | Attendance necessary | Weekly effort | Responses |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Spring 2026 | Gergana Y Nenkov | 4.1 | 4.3 | 4.2 | 4.3 | 4.2 | 4.3 | 4.5 | 4.3 | 1–3 hrs/week | 72 of 94 |
| Fall 2025 | Bradford Hudson | 3.9 | 4.2 | 4.5 | 4.5 | 4.3 | 4.5 | 4.3 | 4.2 | 1–3 hrs/week | 27 of 31 |
| Fall 2025 | Corinne Azoulay Sadka | 4.3 | 4.3 | 4.7 | 4.7 | 4.7 | 4.7 | 4.7 | 4.7 | 4–6 hrs/week | 51 of 60 |
| Spring 2025 | Bradford Hudson | 4.2 | 4.4 | 4.7 | 4.7 | 4.5 | 4.6 | 4.6 | 4.6 | 4–6 hrs/week | 65 of 81 |
| Spring 2025 | Corinne Azoulay Sadka | 3.9 | 4.2 | 4.7 | 4.7 | 4.4 | 4.4 | 4.6 | 4.6 | 4–6 hrs/week | 20 of 29 |
| Fall 2024 | Bradford Hudson | 4.2 | 4.4 | 4.7 | 4.7 | 4.5 | 4.7 | 4.6 | 4.4 | 1–3 hrs/week | 27 of 31 |
| Fall 2024 | Corinne Azoulay Sadka | 3.4 | 3.5 | 4.0 | 3.9 | 4.4 | 4.0 | 4.3 | 4.3 | 1–3 hrs/week | 18 of 26 |
| Fall 2024 | Katherine Lemon | 4.8 | 4.8 | 4.8 | 4.8 | 4.6 | 4.8 | 4.8 | 4.8 | 1–3 hrs/week | 56 of 70 |
| Spring 2024 | Larisa Kovalenko | 4.0 | 3.9 | 4.7 | 4.6 | 4.3 | 4.3 | 4.5 | 4.4 | 1–3 hrs/week | 98 of 116 |
| Fall 2023 | Bradford Hudson | 4.3 | 4.4 | 4.8 | 4.7 | 4.7 | 4.7 | 4.7 | 4.3 | — | 23 of 30 |
| Fall 2023 | Katherine Lemon | 4.5 | 4.8 | 4.9 | 4.8 | 4.6 | 4.8 | 4.9 | 4.6 | 1–3 hrs/week | 59 of 69 |
| Spring 2023 | Larisa Kovalenko | 4.2 | 4.2 | 4.7 | 4.8 | 4.3 | 4.6 | 4.6 | 4.3 | 1–3 hrs/week | 43 of 59 |
| Fall 2022 | Bradford Hudson | 4.3 | 4.5 | 4.9 | 4.8 | 4.7 | 4.7 | 4.9 | 4.7 | 4–6 hrs/week | 21 of 32 |
| Fall 2022 | Corinne Azoulay Sadka | 4.3 | 4.2 | 4.6 | 4.6 | 4.9 | 4.6 | 4.8 | 4.9 | 4–6 hrs/week | 14 of 20 |
| Fall 2022 | Katherine Lemon | 4.5 | 4.6 | 4.8 | 4.8 | 4.6 | 4.5 | 4.7 | 4.6 | 1–3 hrs/week | 53 of 67 |
| Spring 2022 | Katherine Lemon | 4.6 | 4.7 | 4.8 | 4.8 | 4.8 | 4.8 | 4.8 | 4.8 | 4–6 hrs/week | 30 of 51 |
| Spring 2022 | Larisa Kovalenko | 4.4 | 4.6 | 4.8 | 4.8 | 4.4 | 4.6 | 4.8 | 4.4 | 1–3 hrs/week | 45 of 71 |
| Fall 2021 | Bradford Hudson | 4.4 | 4.5 | 4.8 | 4.7 | 4.4 | 4.7 | 4.7 | 4.1 | 1–3 hrs/week | 44 of 63 |
| Fall 2021 | Corinne Azoulay Sadka | 4.2 | 4.1 | 4.6 | 4.7 | 4.6 | 4.4 | 4.5 | 4.7 | 1–3 hrs/week | 29 of 43 |
Data freshness
Instructors
Sections
- Section 01
- Section 02
- Section 03
- Section 01
- Section 02
- Section 03