MKTG4256
Applied Marketing Management
This integrating course emphasizes the importance of strategy formulation as the basis for sound marketing management and decision making. The course stresses the application of marketing concepts and principles through case analysis and class discussion of cases, problems, and current marketing readings. Attention is placed on identifying and evaluating marketing strategies and problems and developing explicit recommendations for action.
Course overview
- Department
- Marketing
- School
- CSOM
- Credits
- 3
Requirements fulfilled
No source-backed degree requirement is attached to this course yet.
Official evaluation summary
4.26 / 5
Data freshness
Instructors
Sections
- Section 01
- Section 02
- Section 03